Testimonials | Marketing | Online Course With Appy Pie Academy


Lesson Details:
October 19, 2020

I: Introduction

Small businesses are not always marketing savvy and may need help with their marketing efforts. Marketing is a very important part of growing a business. It may be difficult to do if you don’t know what to do. This paper will give you some pointers on how to improve your marketing efforts for your small business.

II: Body

Landing page conversion rate optimization

A landing page is the first thing someone sees when they visit your website. It is vital to get this right. Many websites have terrible landing pages that no one wants to look at. They just want to see your products. If your landing page is hard to navigate or looks unprofessional, people will leave and never come back. You don’t want that. A good landing page should be easy to navigate and look professional. It needs to stand out. If it does not, people will ignore it and leave. People won’t buy your product if they don’t think it looks good. So make sure your landing page is easy to navigate and looks professional. A bad landing page can drive customers away from your product, while a good one can help you sell more items.


Testimonials are a great way to sell products on your website. Customers can read about how people feel about your products. It helps them feel comfortable buying from you. A lot of people don’t buy from a website unless they know it is reputable and trustworthy. Testimonials help build trust with customers, which leads to more sales. Customers want to know if a product does what you say it will do before they buy it. Testimonials give them a sense of security in the product they are buying from you. For example if your company sells makeup, you could have a testimonial where someone says they love your makeup because it lasts all day and it isn’t expensive like the other brands out there. This would lead customers to believe that your makeup really does last all day and is easy on the wallet. More people would buy from you if they trusted you more, so testimonials are key to your business’s success.

III: Conclusion

By following these steps you can greatly improve the marketing of your small business. Landing page conversion rate optimization and testimonials can boost your business’s success if done correctly. Make sure everything is professional and easy to find on the website when you use these tips for successful marketing of your small business.

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