If you’re like me, you spend a lot of time thinking about your online business. You read articles, blog posts, and watch videos about marketing your business online. You might even be reading this article right now. I’m sure most of the tactics you’ve learned about are interesting. However, they don’t provide any real benefit to your business. If you want to take your business to the next level you need to focus on the tactics that will actually help you sell more products or services.
One of the best ways to do this is by creating landing pages for each of your products or services. A landing page is a single web page that is designed to convert visitors into customers. The purpose of a landing page is to get people to buy something from your website. This is done by giving them compelling reasons to buy now. Let’s take a closer look at exactly how this is done.
A: Scarcity - learn to manufacture scarcity and get people to buy now
Scarcity is one of the most powerful principles of persuasion. It can be used to persuade someone to take action because they don’t want to lose out on an opportunity or deal. You can use scarcity in your marketing messages to make customers feel like time is running out. For example, if you have a product on sale for 50% off, you can make customers feel like they shouldn’t wait any longer to buy it because it won’t be on sale anymore tomorrow. This creates urgency since customers are afraid that they will miss out on the sale if they don’t act quickly enough.
You can use scarcity in many different ways throughout your marketing messages. For example, if someone comes to your website looking for a product or service, you can display a notice saying that the item has limited availability or that it will soon be discontinued. If someone does not take action immediately, they will lose their chance of getting what they want. By using scarcity effectively, you can persuade prospects to take action before it’s too late.
B: Social Proof - show how popular your company is
Social proof is another well-known persuasion technique that has been around for decades. It works by making people think that others have already taken action and found success doing so. People want to be part of the crowd and avoid being ostracized by others. Therefore, when facing a decision people will often turn to those around them for advice and recommendations. It’s no different with prospective customers; they will turn to other people for recommendations and advice about whether or not your company is worth doing business with.
Social proof comes into play when presenting testimonials, reviews, and endorsements from other people and companies within your industry. When writing copy for your website, remember to include these types of information so that prospective customers can see that others trust your company and find value in what you offer. Always present social proof as an afterthought so that it doesn’t seem like you went out of your way to create it just for them. The potential customer should come across it naturally and feel like it was included just for them because that’s truly how it came about. Avoid asking for testimonials or reviews from your clients as it makes them feel like they are being forced into doing something they don’t want to do or may not be comfortable doing.
C: Authority - make people feel like they should listen to you
Authority is another persuasive tool that has been proven effective for decades. It involves creating the impression that you are an expert in the field and that other people should listen to you because of this fact. You can do this by using badges and certifications that show that you have a professional qualification relevant to what you provide as a service or product. For example, if someone comes to your website looking for a resume writer, you could show your certification as a certified resume writer from a respected organization such as the National Resume Writers Association (NRWA). This shows that other people have acknowledged your expertise in resume writing and have given you their stamp of approval as being qualified to write resumes professionally.
Authority comes into play during the marketing process as well as when someone is ready to take action on a purchase decision. When writing copy for your website or marketing messages, highlight any badges or certifications related to what you provide as a service or sell as a product. By showing that other people have recognized your expertise in a certain area, you can build credibility and increase conversions by persuading prospective customers that you are the authority in your industry when it comes to what you provide or sell. Never go overboard with these types of credentials; just mention them casually in the copy where appropriate so that they appear natural and authentic rather than forced and calculated. Your credentials should never be visible on any other page on your website except the ones where they relate directly to what you provide or sell so they don’t become distracting or overwhelming for visitors looking at other products or services on your site.