Small businesses are increasingly turning to the Internet as a way to boost their brand’s profile. The main reason is the low cost of establishing an online presence, which makes it affordable for companies of all sizes. This means that small businesses have a better chance to become known and popular.
The Internet is now the number one source of information about products and services, so you need to ensure that your business has a strong presence on the web. Your website needs to be attractive, professional, easy to use, informative, and most importantly – it must convert visitors into customers.
The first step in optimizing your website for conversions is to review your landing pages. A landing page is any page on your site that promotes a specific product or service. The purpose of such a page is to get the visitor to take a specific action without leaving the page.
A lot of small businesses fail at converting visitors to paying customers because they don’t optimize their landing pages correctly.
According to research conducted by Unbounce, we know that the average conversion rate for landing pages is 1.35%. However, there are many things you can do to increase this percentage:
Make sure that your landing page is easy to find. If you can’t find it easily, neither will potential customers;
Use clear call-to-action buttons that lead straight to your product or service;
Have an engaging headline that inspires visitors to read more;
Your content should be long enough and well-informed;
Make sure you present your product or service in the best possible light;
Don’t play around with your visitors’ emotions;
Keep your design simple and elegant; and finally, make sure your landing page looks good on mobile devices.
Gamification is another important tool that you can use to increase your conversions. Gamification is a process of adding game elements to a company’s website or application in order to improve user experience. It is a type of reward system that motivates people to achieve a goal by earning points and badges. In effect, it is a form of motivation based on psychology principles. This type of motivation is very similar to what you experience when playing games. For example, if you complete a level or a quest in a game, you get a reward in the form of a badge or a prize. In a gamified system, you can also use rewards and incentives when you reach certain milestones or when you perform certain actions. You can use these rewards in the form of discounts, free shipping, or coupons, for example. In order to implement gamification successfully in your business, you need to choose the right tools and strategies. In addition, you need to be able to customize them according to your individual needs. Your strategy should include three basic steps: Define your goals plainly and clearly; Create a scorecard showing how much progress the user has made towards each goal; and Develop a feedback mechanism in order to inform users whether they’re on track towards their goal. The use of gamification can significantly improve your conversion rate, so it’s definitely worth trying out.