Small businesses are the backbone of the U.S. economy. They are responsible for 45% of all new job creation, they generate 65% of new investments, and they are the source of most innovation. There are over 28 million small businesses in the United States alone, employing over 50% of our workforce.
Yet these companies are often more concerned about attracting customers than driving sales. Most have a single website that doesn’t really show off their product or service. This is not surprising since more than half of small business owners have never run a Facebook ad, even though it is the best place to start building an audience for your e-commerce store.
This article will examine some proven techniques for boosting sales on the web. We will go through four title examples by adding phrases that emphasize specific attributes of the product or service being sold. These tweaks will help you get the attention you need to increase sales and build trust with visitors who may be unsure about what you have to offer.
A: Four product title examples walk-through to grab attention and boost sales
When your goal is to increase sales, there are a few key elements to focus on in your product titles. For example, you should use action words to express benefits. That way readers will know exactly what they are going to get when they click through.
For example, if you sell a subscription-based digital course, don’t just call it “Introduction to Digital Marketing Course.” Instead, add a benefit-oriented modifier like “The Complete Getting Started Guide to Digital Marketing.”
In this case, “Complete” implies that someone who follows this course from start to finish will be fully prepared to use digital marketing in a professional capacity. The word “Complete” also implies a level of thoroughness and completeness in terms of providing a complete introduction.
You can also use numbers to make your product or service sound more impressive. So if your course is only one hour long, say it is “Less than One Hour.” If it is three hours long, say it is “Just Three Hours.” If it lasts five weeks, say it is “Five Weeks Long.” Numbers not only imply value but also give the reader an idea of how long something will take them to complete.
You can also use descriptive words and phrases to emphasize the heart and soul of your business, which will help to distinguish it from competitors and raise awareness about your brand. This is especially important for e-commerce stores since so many of them look identical. For example, if you sell jewelry, describe its “Beautiful Handcrafted Design” or its “Unique Style and Charm.” Use specific adjectives that set you apart from other sellers and help buyers understand what sets your products apart from everyone else’s.
B: Product Title Examples 1: Creating Professional Interest in Your Product
As an example, we will use a landing page for a digital marketing course called “Digital Marketing for Professionals: A Newbie Guide to Online Marketing and Advertising.” This course does a great job at targeting professionals looking to learn more about digital marketing and advertising. But we can make this title even stronger by using action words and modifiers to highlight key benefits of taking this course.
Here are three possible approaches with examples of each:
1) Completely Newbie Friendly Guide To Online Marketing And Advertising
2) Introduction To Digital Marketing Course For Newbies Only! Or How To Get Started In Digital Marketing Right Now!
3) Brand New Course To Market Your Business Online Forget Everything You Know About Digital Marketing And Start Learning What Works!
B: Product Title Examples 2: Maximizing Impact Of Your Title With Numbers And Descriptors
Let’s look at another example where numbers are used with modifiers to make the product sound more impressive. In this case, we will use course title examples based on how long the course lasts in order to demonstrate how this works. Here are three possible approaches with examples of each:
1) Comprehensive Course On Increase Sales By Optimizing Your Landing Page Conversion Rate! Or How To Optimize Your Landing Page And Boost Your Conversion Rates! (5+ Hours Long)
2) Short Course On How To Be More Effective At Using Facebook Ads! Or How To Use Facebook Ads And Get $300+ Per Day From Home! (Less Than One Hour Long)
3) Brand New Course To Market Your Business Online Forget Everything You Know About Digital Marketing And Start Learning What Works! (5 Weeks Long)