E Commerce Script Step 3 Editing the final script

Lesson Details:

Video Transcription: In step three we're going to edit the answers that we got in step two so , This video is brought to you by Appy Pie’s Academy, here are the answers this is what we ended up with and we've put them in the order of the actual scripts matrix so now what I'm going to do is I'm gonna jump onto an image that I've created which has two columns in this column it's the unedited version and in this column I'm going to show you what I have edited it to now the first one that the answer to number five question five for everyone that's willing and committed to consciously change in their lives I was perfectly happy with that I didn't feel that that needed any change so on to question four this is one of the answers from question four it reads other books feel like they are rehashed or rehashing old ideas and presenting them as new so we need to have some words there that segue from for everyone that's willing and committed to consciously change in their lives we can't just jump into other books so what I've added here is the words who are dissatisfied with the regular self-help books so instead of other books I've named it self-help books and I've kind of disrespected self-help books by saying regular you know this is boring they're just common okay and then we've kept the last part that feel like rehash the old ideas and pretending to be new so we've kept that at the beginning, this part here we've changed and when you when you listen to this read out completely in a moment you'll see how it all pulls together so just moving down the page so you can see the next section the answer to question one never give up is a self-help motivational book that gives 100% practical advice on to avoid distractions and the chief success so I've expanded on this here because these are the benefits you know the give advice you know they teach you how to you know achieve success and avoid distractions.

So I've expanded on it and you'll see how I've expanded on it when I read it out never give up is a new self-help motivational book that provides 100% practical advice on how to avoid daily distractions and overcome the obstacles holding you back from success so you see I've made this a little bit more specific it's a new self-help motivational book so I've added in the word new and I've said that it provides not gives but provides a hundred percent practical advice on how to avoid daily distractions not just a distraction but daily distractions so we're making it more of a specific detail and overcome the obstacles holding you back so avoiding the distractions and achieved success well I've got the overcome obstacles holding you back because that's very specific as well it sounds more dramatic now on to answer two based on the earthers earn experience of failure and success never give up quickly dispels the common self-help myths and starts by focusing on our bad habits and replacing them with healthy positive obsessions now I think I've only really added one word in here and that's here where I've put by instantly focusing instead of and starts but I've put by instantly focusing again it's very sharp and specific so now on to the second answer from question for most this if you remember this was about the complaints that people had about other books that were rent that were in the same genre must tell the reader what they need to do but not how to do it written in an academic style it feels cold and lacks empathy well that doesn't flow very well so what I've done there is I've kind of put a disclaimer in there I've said unfortunately most books in this genre tell the reader what they need to do but never explain how to practically do it and often written in an academic style that feels cold and lacks empathy.

So I've expanded on that, I've made it more conversational and this is what you'll get practice doing you know just practice with these things and once you've added that so a little bit of detail that little bit of specificity just leave it and read the whole thing through and see how it feels so the next one was the answer to number three and this was more about the the real features and as you can see I've expanded quite a lot on this so what we originally had was written in an easy ted Digest conversational style and set out in bite-sized chapters the author presents refreshing insights and radical ideas side by side that immediately start to shift the readers mindset now I've nearly doubled the amount of copy there but while said is the great news is and then I've named the book again because he's always important to reinforce what you're actually selling by naming it and be specific Nym the actual thing is selling so the great news is never give up is quite the opposite to what you'd expect from a self-help book and is written in an easy to digest conversational style set out in bite-sized chapters the author presents refreshing insights and radical ideas side by side that immediately start to shift the readers mindset towards taking positive action so you can pick out the words there that have added in to make it flow better to make it more conversational and to make it more pleasing to the to the ear when someone is listening to that on a video so finally the call to action and as I always keep banging on about it calls to action are really important you need to tell them what they need to do and why they need to do it so I've said here to experience this for yourself and make change happen on your terms I mean I couldn't be more specific about that two experiences for yourself and make change happen on your terms how inviting is that that is really inviting dialog with the with the person listening to this and then it says click the Buy button below very to the point this is what you want we want you to do next so when when you've done this it will look something like this here a what I've done is I've just highlighted every other paragraph so this is the edited version so it reads from the top and on the next lecture you'll hear this and you will see this as a video first of all you'll hear the audio and then you'll actually see a video that I've created for this promotion and that will put everything into context.