The secret of persuasive copy

Lesson Details:

This course is brought to you by AppyPie as part of our Academy series.in this video, we're gonna be talking about your central selling idea so before we write any piece of copy we want to be clear about the offer that we're making and that's because although copywriting is very effective if we don't have a good offer then it's still gonna be hard to get people to take an action so an offer can be anything but you want to make sure that you're very clear about what your offer is so let's say for example that you want someone to sign up for your email list so your offer might be if they sign up for my email list and give me their email then I'm going to give them an e-book that tells them how to make a cheap wordplay WordPress blog so before I've even written any of this copy I have a clear idea that my offer is they give me their email and I'll give them an e-book that tells them how to create a WordPress blog so your offer can be anything but it's just important that you know what it is and it's simple so you understand it before you start writing coffee and just like I said it's that one message that you're communicating to your customer so here's an example of a CSI or central selling idea that's not clear by taking this course you will write better you will think better and you'll have more success now that's pretty vague I don't really know what I'm offering here and I'm sure that my customer or my reader doesn't know what I'm offering so it's always it kind of sounds like common sense but it's actually really easy to forget this where we have a general idea of what we're offering but we're not really clear about it so it really helps you out if you can write your central selling idea in a single sentence so for example by taking this course you will learn how to become more effective in less than two hours so I'm clear about what my offer is now I can even make this more clear by saying what the other person is offering so give me a hundred dollars and I will teach you how to become a more effective writer in less than two hours but in this case, I don't know how much I'm going to charge it so it's okay that I'm just focusing on what I'm delivering but if you know what you want to get and return from your customer then you can make your central selling idea even more clear.