How to Write Engaging Content - Learn Online

Who else wants to write more interesting copy?

Lesson Details:
December 20, 2019

This course is brought to you by AppyPie as part of our Academy series. this video you're gonna learn the difference between casual copy and institutional copy now when I say the institutional copy I'm referring to the academic copy which is kind of how you were taught in school and it's also how a lot of businesses write and it's making things more complex than they have to be and in a way, it's kind of trying to impress others to make you look smarter and it's just something that we've been picked up and kind of taught to write that way but it really actually goes against us and I really think it all becomes back to how you learn to write in school so if you look at how we were incentivized and it doesn't matter how long ago you went to school but when you're in school you learn to make a certain page count or a word count and you wanted to fill up space and also use big words to impress your teacher and to get a good grade and the thing is if you learn that way no matter how long ago if you don't learn any differently, you're gonna write like that your entire life and this causes us to make things more complicated than they need to be but when you're writing copy you really want to write in a casual way and in this sense, you should write like you talk and if you remember from our earlier persona video your writing is a conversation with a single reader and that's why when you write your copy you should use the simplest language possible to get your point across.

Course content