Here's a quick way to get your reader to trust you

Lesson Details:

This course is brought to you by AppyPie as part of our Academy series. In this lecture we're gonna talk about the importance of being honest when you're writing copy and the truth is honesty sells so I'm just gonna use an example from your life let's say that you have two friends and I'm sure you've experienced this and one of the friends is really trustworthy you really trust this friend and there's another friend who always lies he flakes out on you so if they tell you the same thing whose words mean more the words from the friend you really trust or the words from someone that you know is always lying and the answer as you can imagine is the trusted friend you're gonna value everything they say way more and you might notice that the friends that seem to lie all the time always make these bold claims about how they're gonna help you or who knows what but you just know that they're lying so you don't take anything they say seriously so that's why when you're writing copy trust is your most valuable asset because if your reader or customer doesn't trust you then the words that you say are pointless and customers can always tell when you're being honest so let's play a quick game I'm gonna show you two different short pitches and tell me which one you think is more effective so here's the first one I have a new video a course that will make you ten thousand dollars in less than three months it does not matter what experience you have had in the past after taking this course you will make thousands of dollars so that's the first pitch now here's the second pitch I'm going, to be honest with you after taking this course you will not automatically make money people in the past that have taken this the course have made over ten thousand dollars but it takes time and effort so that's number two so which one do you think is more effective now I'm guessing that you're thinking the winner is number two and that's because of the second claim even though it doesn't promise as much it is much more believable I actually believe that what this person is saying is true and just like I mentioned before if a customer does not trust you then what you say is pointless and going back to that first claim I have a new video course that will make you ten thousand dollars in less than three months and it does not matter what experience you have had in the past after taking this course you'll make thousands of dollars there's no way that's possible so therefore the first claim is not believable because no one can promise that kind of success so that's a dramatic example but even if it's less dramatic if you're aligned then your customer can just sense it.