The secret of different readership paths

Lesson Details:

This course is brought to you by AppyPie as part of our Academy series. now I'm going to talk about the two readership paths in your body copy so with your body copy there are two types of readers there are the quick readers who just want to browse the sub-headlines and they want to get a general idea about what you're saying and there's the long readers who are going to read every word on your page and it's important that you cater to both of these readers and that's because each makes up about half of the people that are going to look at your body copy so quick readers either don't have the time or the interest in reading all of your copy but they want to quickly understand your message and after reading the sub-lines sub headlines they're going to decide if they want to invest more time into your copy only then if the story intrigues them then they're gonna take the time to really read your entire copy and that's opposed to the long readers and these are the people that will just start from the beginning of your copy and they're gonna read all of it and they find your copy interesting or helpful otherwise they would not be reading it and these are the type of people that are more likely to purchase your product or service so if you write effective sub headlines you want to convert your quick readers into long readers so here's an example the sub-headlines asked locals to save money and safety is important are tailored for the quick readers those are the people that are not going to read the body text but I want to give them a gist of what this copy is about so under the locals to save money that the whole paragraph could be summed up in that sub headline on top same with the paragraph below safety is important in that longer paragraph the sense essential message I'm saying is safety is important so it's important to have these sub-headlines your body copy that sum up each section of what you're saying,