Video Transcription: So a very exciting thing
happened in the SEO world this video is brought to you by Appy Pie Academy a company named SEO Mars created they come out with new ranking factors allowed
every two years and they are extremely reputable one of the most reputable
companies in the SEO space and they've put together you see it here it says I'm
gonna make it bigger for you a lot bigger and they say basically they asked
over 150 experts and when they say experts they really get great experts on
what they see are the biggest Google ranking factors, okay and they have this the little chart here it's a little confusing what's less confusing is the chart is
explained right here so you and I are gonna walk through each of these and
we're gonna explore what is the most important things that will get your pages
to rank highly in Google okay so this is if you're not in Google here if you
work for Google you know the fact if you if you're outside of Google like you
and I you don't know the fact and we have to approximate and these are
absolutely the best approximation for today released in 2005 sorry - 2015 okay
here we go so these are the latest greatest stuff so the top most important
things that Google loves is what they call domain-level link features right so it's linked from links that say to us that links is still important link the building is still important and but what's really more important is the quality
of those links right and by the quality you know you want to have links that
come from really good websites and really prominent pages on those sites and
also very relevant to you know the topic of that website or page to your page
right those things are actually you see if extremely influential for getting
your page and website to rank highly in Google okay but that's the number one thing
the second thing is just like we had domain-level link features a page-level link
features so it's basically the same thing but links from not just different
websites but different pages right you see how a lot of these are differentiated
by domain and page, you see most of these most of the points they start either
domain level or page level you see number four page-level six the main level so really they differentiate a lot like is it a do they consider
like the whole website or just the page from which a link is coming from or
something else is happening so number one and two is kind of similar except
that the day valid they evaluate the website overall rather than the individual
pages right so the website overall has more importance like what it's about how
authoritative it is you have established it is and then it's the individual
pages on that website okay of course number three is keyword and content-based
features right so keywords and this is really all about relevance right so you
know if you're as long as your keywords are within your general authority area
then it's Google really likes that right so they talk about content relevance
scoring on-page keyword optimization topic modelling right things like that so
it's all centred about the subject matter about that which you talk in your
page in general website okay then this is interesting so they make the distinction you see page-level keyword agnostic features so stop that has
nothing to do with features where sort stuff that has nothing to do with
keywords and you notice it's far behind the keyword day stuff so the keywords
are still very very important and this is more like structural things right
koala how fast your website loads is your website unique and interesting open
graph markup that's a little bit complex it has to do with likes it's different
yeah I don't even know to be honest I only vaguely kind of know what that
refers to even and then you see here what's important is content length right a lot of people wonder should my page be like 300 words 500 words a thousand words
well you see here it's important but it's not the most important thing right so
content like this right here I would also add to that probably content
types right because you can have videos photos text audio embed and things like
that and then here number 5 is very interesting because it's engagement right
what are people doing on your page is it like are they coming to your page and
leaving or they you know that would be a bad signal or are they're coming to a
page doing a lot of things spending a lot of time they're clicking around sharing
on social media those things are you see very important still but obviously
it's only like number 5 in the list and then brand metrics I'm going down to
number 6 brand level metrics it's stuff like your general domain Authority
right like if you know obviously if your ad is a name or some big company and
you make a web page you have this brand that's super recognized and talked
about on the web and so that web page will be much more highly likely to rank than a web page made by any other website right because
it's a brand you know it's a known thing so let's go number 7 domain level
keyword usage this would be like all the pages on your website like are they
talking generally about some general subject area or do you have one page maybe
talks about cars the next page talks about health right so so the whole domain
is a little bit of a confusing thing right it's not clear to Google whether your the entire website is about some topic whereas if you mostly focused on some topic
like let's say business then Google knows like hey in business-related areas
this website is more authoritative they know what they're talking about that
they're focused and so that would help you rank more than if you had like
different topics like on one topic about health just hopping about sports another
topic about like cars and the topic about like medicine you know whatever that
wouldn't be as good and then you see number eight we're getting down to the
lesser important things are stuff like we talked about on-page like the text you
know page loading and you know exploding speeds things like that all these
security stuff on your domain this SSL certificate is a security thing actually
domain name length that's a new one I have a little surprised to see it here
because there has not been a whole lot of talk about the main name link anyway
and then the last one is page-level social metrics again on every page are
people sharing your page and by the way, I'm surprised to see it so low with these
new metrics with these new signals coming out because in a way this has been so
talked about and so hyped I think maybe Google is saying you know what it used
to be more important but now everybody is manipulating Facebook shares Google
Plus One's retweets and everybody's four focused on it because they wanna get
help for SEO and if you see it still helps us see oh but maybe they made it
less important because people were going crazy on this realizing that they can
bypass the whole link thing just do social sharing but as you can see here in
the latest I think for me the biggest takeaway is that social media while it's
important obviously but it's only like number nine on this list the number one
on this list is getting links quality links to your website and that is
going to actually get you your pages to rank okay and for me I'm surprised because
in previous years I saw a trend that yes links were still important but they
were becoming less important and social sharing was becoming more important and
I was expecting that trying to continue but now I see that that trend has
slowed down and that links are still very important they're hard to get because
you gotta get good ones not just any old links from some crappy websites to don't
do that only good links from relevant websites and it will get your pages to rank
really well and of course in this course, I have a few tips maybe a lot of tips
on how to get good links so that's it that's the new SEO ranking factors this
is really the best that the SEO industry has today so I really strongly encouraged
to review this I'm going to post the link here so you can also visit this page
in the lecture resources and you know browse it yourself but essentially we
just walk through and the main takeaway for me get good links to your site and
also, cross-link your own pages that also is important to get your pages to rank
right so if you have your that it's not all about getting pages from
other sites it's really also about in addition to that it's about if you have
one page make sure that you link to other pages that you want to get them to
rank anyway so that's it try these focus on these and this is going to increase
your chances of getting your website to rank.
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