How to sell on Shopping.com

Selling on Shopping.com

Lesson Details:
April 30, 2020


I: Introduction

A: The rapid growth of SMBs in the USA is partially attributed to technological advances and globalization. Post global recession, the economy is experiencing a robust recovery, with many SMBs having finally recovered from the loss of customers and revenue during the recession. The advent of online shopping has increased the scope of business by reducing the travel time and cost required for the purchase of goods and services.

B: At present, there are numerous ways small businesses can market their products and services. Businesses can sell their goods and services online, advertise via social media, send out email newsletters, hold live events and much more. However, a small business faces a dilemma as to which strategy will yield the best results. As it turns out, there is no one size fits all solution to marketing a product or service. The best way to engage customers depends on what industry you are in as well as your target audience.

C: In this article, I will discuss how to increase sales product marketing via shopping.com.

II: Body

A: Selling on shopping.com

B: Shopping.com is a subsidiary of eBay, one of the largest online retailers in the world. It allows businesses to market their products and services online. It is a marketplace that enables buyers and sellers to connect with each other. One can also find local deals from local businesses. One potential drawback with shopping.com is that it competes with eBay’s main platform, but because both platforms are operated by the same company, it may not be a problem after all.

C: Sourcing suppliers

D: One of the most important aspects of selling on shopping.com is finding suppliers who offer products at reasonable prices. One can do so by visiting marketplace sites like Alibaba or speaking directly to manufacturers via telephone or email. The first step towards finding good suppliers is to decide what kind of product or service one would like to sell on shopping.com. Generally speaking, one will need to find suppliers who offer products within the same industry as one’s business. If one wants to sell underwear then it is better to search for suppliers of underwear rather than those who offer shirts or suits.

E: Once one has identified the industry one wants to sell in, one should research what specific product types are sold within that industry (e.g., panties). Thereafter, one should narrow down the list of suppliers by specifying precise criteria such as price range, minimum order quantity (MOQ), lead time, shipping costs and payment methods (e.g., credit card only). One can also contact suppliers directly through phone calls or emails if they wish to find out more about their products.

F: Once one has found some suppliers that fit into one’s needs, one should test their products by buying samples or by placing an order for one or two of their products at reduced prices. This will help one decide whether or not to work with the manufacturer(s) in the future. One should also negotiate with them on pricing so as to secure better deals for oneself. All in all, this process will take some time but it is well worth it since it is an essential part of running a business.

G: Marketing products on shopping.com

H: Once one has sourced decent suppliers, one can begin marketing their products online via shopping.com’s website. This process is relatively straightforward but does require some knowledge about web design and content management systems (CMS). Shopping.com offers several options for listing products including text listing, images, video listings and combining all three together. They also provide an option for sellers to specify the quantity they have available for sale at any point in time as well as the price each unit will cost. It is up to sellers themselves to decide whether or not they want to keep their listings up-to-date at all times or if they prefer to maintain a ‘live’ listing that is updated periodically throughout the week/month/year etc…One thing that is worth noting is that most consumers are unlikely to purchase goods that are listed at sub-standard prices compared to other competing sellers on shopping.com; hence it is important to ensure that one’s prices remain competitive while still ensuring that profits are maximized after accounting for all costs (e.g., cost of goods sold, shipping rates).

I: Conclusion

A: In conclusion, there are many ways in which a small business can market its products and services online. Selling on shopping.com can be a great option for SMBs wishing to expand their customer base while also ensuring that customers get affordable deals and free delivery for orders over fifty dollars (including tax and shipping).

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