Kindle countdown deals to promote your book

Lesson Details:

Video Transcription: Hey guys how are you in this video I'm gonna explain to you how to use the Kindle countdown deals to promote your book and it's really actually very interesting so this video is brought to you by Appy Pie Academy you know you go to your KTB KDP home you go to your you again you go to your bookshelf as I just did and you click on any book let's say let's say this one the marketing one well let's say it maybe whatever yeah the marketing one it doesn't matter which one manage benefit so even though it says Kindle managed book $1.99 the Kindle book the actual Kindle book is is $4.99 for this right 495 as you can see and so you go to manage benefits and you choose not the free book promotion you choose the Kindle countdown deal okay so you click this create a new countdown deal and you choose the marketplace you choose the dates that you want usually the best dates are like starting I like to start on Monday some people like to start on Sunday it really depends on what your book price is because the way this works is it's gonna be like the first day will be like let's say your book is 495 like with mine so the first day the price will be 99 cents the second day price will be $1.99 third day would be $2.99 next 399 and then back to regular price right so it's kind of cool because it creates this sort of scarcity like get you gotta get it today because tomorrow it will be more expensive but also you want to end on a day that is a high-volume internet traffic day and usually the worst volume Internet traffic days are Friday and Saturday Sunday is okay Monday Tuesday Wednesday are usually the best so you're gonna start on them either starting on like a Monday or kind of end on a Monday Tuesday Wednesday right so it's tricky because you get you you kind of end up you know it's hard to feel it well on both ends of that but at least you know maybe it's good to start on at least a like for me I always would I always like to start on a Monday because I don't know Sunday's iffy because it really depends on the audience that you're targeting but Monday is definitely you know everyone's online everyone's at work its back people are back to normal so I prefer Monday some people like Sunday those are typically the good days for this so you post your discounts right you start at any price I would start like at $0.99 you can choose the price increments all that kind of stuff so they give you some choices the dates which we just talked about and really you know your book becomes 90 minutes ends the night the first day that you choose and what happens is you know just like if you were promoting it with promoting your book with a free discount but with the free deal you would simply promote your book we you know in in all the same ways you would promote the discount deal right and so what you would do is you would go to all the online forums and again it's a growth growth coupon calm blackhat forum retailmenot.com right it has a coupon [Music] like section slick deals that net fatwallet calm totally free stop calm I guess you don't do I guess that one you don't do for for the for the countdown because they want free stuff but okay so scratch that one and then retailmenot.com coupon layer calm edu dealer calm and then what I like to do is on Twitter and Facebook what you want to do is promote your book there and use the hashtags deals and discounts and stuff like that right so the people who aren't your followers can find you because you use the hashtags deals and and discount and get your friends to retweet you because when you when you get retweeted you kind of go if you get a lot of retweets you kind of end up going to the top of those hashtag categories when people search the hashtag so you see read so your tweet doesn't just disappear within seconds or minutes it kind of stays up there in that hashtag category and a lot of people can potentially find you so that's another neat little trick that I use you know some things you can't do that you would normally do with a free promotion like you know you can't post on forums that only promote free ebooks um so things like that what you could do is buy maybe some Fiverr gigs I actually have a fiver seller that I like and he's very effective at promoting Kindle ebooks his screen name is BK Knights and I'll have a link to that seller on a nautical going to fiber for people who are not familiar and he's got a lot of he's got a lot of big audience for people who are into the Kindle ebooks and collected to read them and buy them and see what's new in the Kindle so he can effectively help to promote your deal especially if you need to coordinate the exact day he's typically pretty good at that even though he's busy so um so he's a good resource I personally use him I mean fools full disclosure he doesn't pay me to promote him I just recommend him because I found histor was pretty good actually very good so the coupons themselves they should do well which you can also do is just like in the free with the with the free deals um definitely find all the kind of people who already have access to your audience and just consistently do outreach especially on the first day on the first day all you do is out reach out reach out reach out reach and in if you want to be extra proactive about it do the outreach few days earlier because you want to kind of get people you know sometimes people take a day to answer emails or who knows you know you don't want to leave it maybe on that same day I don't think you would make a gigantic difference if you do the you know redo the reach out reach the time they are you know the few days earlier but either way definitely do that hustle piece of just outreach and find the people who have access to your audience and let them know of this deal because maybe they'll be happy to promote the deal to their audiences and what you have to do basically is what you have to do is with all these efforts what you gotta induce is enough sales so that the sales is a gigantic metric for Amazon in terms of how they decide to rank books for different keywords and so you've got to drive your sales to make sure that you end up ranking better so that you blow your competition out of the water right and so this is really the magic of the free giveaways on Kindle and these count down deals so you know you've got to really take advantage of it and if you do take advantage it correctly you can do this every 90 days so you kind of become better at it over time and you kind of will get to know what works what doesn't and things like that and also of course always grow your own audience whether it's your email list or your blog traffic or maybe YouTube audience or somebody that you can ping and then say hey you know I've got this promotion right now buy it and you know obviously people will buy especially if it's a paid thing but any sales when it's a paid product any sales helps to accelerate your sales rate which helps you ultimately to rank and if you rank you get far more organic sales over time so I mean this is really soon Amazon it's really a race to sell more because then you'll rank better and that's it so try this and I hope it helps you and good luck.