Keyword research introduction | marketing | Appy Pie Academy

Keyword Research Introduction

Lesson Details:
April 30, 2020

I: Introduction

Small business is the backbone of the economy in most countries, so it’s fair to say that many people don’t know how small businesses survive. The truth is that most small businesses fail because they aren’t able to market themselves properly. This article will look at how you can use keyword research to improve your small business marketing.

II: Body

Keyword research is a way of analysing search terms people use when looking for products or services online. It’s an essential part of any online marketing strategy, but it is often neglected by small businesses. If you are serious about your marketing, it is worth taking time to consider how you can use keyword research to help you reach more customers.

The first thing to know is that nearly everybody uses keywords in some way. We all do this whether we realise it or not. For instance, if you think about what you did today, you will probably have used keywords to describe it. Perhaps you wrote something like “I went to work, had lunch with my friend and then went home”. On the surface, this seems quite innocent, but look closely at the words I have underlined. These are keywords. Each one tells us something about what happened today. They are specific terms that would be used when searching online. If you are using SEO tools to analyse these terms, then you can see that they are very likely to be searched for online. This means that if you include them in your content, you will rank higher in search engines. For example, if someone were to search for “lunch with a friend”, then your page should rank highly on Google. This will bring more traffic to your site, which should lead to more sales.

III: Conclusion

Using keyword research is essential for any small business that wants to succeed online. The truth is that most people are busy and don’t have time for hours of searching keywords. That’s why it makes sense to outsource this task to an expert provider who already understands how ranking works. You can find a lot of information on the internet about SEO tools and how they work, but the only way to get real value is to work with experts who have experience in this area. Search engine optimisation is an essential part of any marketing plan, so it makes sense to partner with experts who can help you rank better.

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