Video Transcription: Just like having nice
reviews add a little bit of social proof to your product there's a few other
tactics and techniques that you can do to add social proof to your product this
video is brought to you by Appy Pie Academy [Music] sometimes if you can say
this item has been downloaded by a thousand happy customers already or this has
over you know we have over a thousand happy buyers or you can sort of add testimonials
if that's possible right so testimonials are kind of like reviews but kind of
Nod you can just add those quotes directly by pasting from somewhere what you
can also do is get the product endorsed this is rare but if you do it it really
works because let's say there's some sort of like maybe you're not a celebrity
in your niche but you want to get some celebrity in your niche like let's say
in the business niche in a startup niche who's a good life you know Mark Cuban
right he's like a very well-known celebrity kind of a person like he's probably
not gonna endorse her product but let's say that let's just for example say
let's say he will say then if you say here's my widget versus saying here is my
widget endorsed by Mark Cuban and the quote from Mark Cuban that will increase
sales so much because it adds so much credibility because of a person like Mark Cuban
would never put his name on something that's like low quality right I mean he
would make sure that his name is only attached to good things so that's a kind
of a great way to boost sales immediately is by having some sort of a celebrity
in your niche endorse the product and one way you can do this is if you have
some kind of like way to help them first to build a relationship with them
first, maybe don't shoot for somebody as big as Mark Cuban because it's too
impossible but someone west but it is still known maybe invite them on your
podcast if you have one on your youtube give them some promotion something
build the relationship maybe interview them when you interview them it's really
great because you spend 30 minutes or 45 minutes with them in a room talking
and it's kind of like you're starting you know a relationship and then you kind
of say hey by the way I have this product would you mind if I you know would
you mind you know look at it and kind of would you mind if I had it like your endorsement
to your you know but you know too much to the product page and if they say yes
that one line endorsement will add so much social proof to your product that it
will immediately increase sales another thing you can do is if your product is
featured in some kind of like a big public place like maybe on some a television show or maybe you want something radio show or maybe on some big
podcasts or something else right away adds that as seen on CNBC I've seen on CBS
right huge right and none of your competitors will have that right so right
away you can that you are right away a premium brand you can charge more you
will sell more you have more trust because you're not just Joe right some small
mom-and-pop Joe you are yes you don't see PSA you are on TV right so those are
some of the ways that you will increase your social proof right on your sales
page boost sales and actually allow you to maybe charge higher prices.
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