First-time marketer tutorial

Lesson Details:

Video Transcription – Congratulations we are totally leveling up and you're making your amazing way through the course you are pretty solid you've got a lot of business fundamentals you've got a lot of business ideas you're starting to learn how to think through it like a pro and now the next step in your leveling up journey is marketing and marketing as an extremely important piece for entrepreneurs because marketing is your growth it's actually really exciting and when you get to the end of this particular section the Mart the few videos that cover marketing you are going to be like let's say definitely level two beginner like even if you're just starting out in business you are going to be leveling up quite a bit because a lot of beginners totally skip this and it's completely understandable because if you've been in technology or if you have a minute marketing marketing can be extremely confusing there's so much there's like Instagram Facebook Pinterest snapchat like search engine optimization publicity like and more and more and more and it just everybody just who starts out really feels lost so first of all don't feel lost I'm going to make it very simple for you to understand that a lot of it is just noise and we're gonna focus eventually on the core important things and you'll see how easy it can be and how silly it was to be intimidated I promise well like 90% promise so for me when I started out and for many other entrepreneurs who are you know just starting out as well you see it's so hard to create your business and maybe create launched a product and perfect your service that precisely the thing that gets neglected is the marketing because the marketing is something that comes after you launch your product and so you can say oh yeah you know I'll figure it out when I cross that bridge right but the problem is unless you have a good marketing strategy I actually don't recommend during a business at all unless you have a good strategy and that's tricky first of all you don't know what's a good strategy because you're starting out but second you know sometimes you think at which one strategy is good but it turns out not to be good but at least at least have some plan and get some advice on it so that you don't end up in a situation where you start a business you create a product but that part is extremely difficult to promote I see it all very very often as a something that creates a real dent in your business that's a lot of damage so make sure that you keep be aware of marketing is extremely important and that's why in that three-sentence business plan a huge part of it is the marketing the second sentence is the marketing because it has to be there otherwise you just can't start now beginners almost entirely and see if this is actually see if this is you they say something like 90% of the beginning 90% of beginner marketers say something extremely similar to one another when asked what's gonna be your social what's gonna be your marketing strategy for whatever you're promoting whether it's a cleaning service or uber or whatever the new goober they basically say I'm gonna promote on social media Instagram Facebook I'm gonna run some ads and maybe I'm gonna pass out flyers and business cards that's essentially what people say no matter what the businesses and that just because it just random things that come people mind these are the most apparent but you're not supposed to do what's the most apparent it was what you're supposed to choose the marketing strategies that are gonna be the best fit for what you are doing and in the coming videos I'm actually gonna walk you through how to match the best fit to what you're doing so that you'll see that's the part where you'll be like ah aha so you'll get there we'll get there quickly so another impulse first time marketers have is because it is kind of confusing and painful to sift through all these marketing strategies is to excessively outsource the outsourced social media the outsource SEO the outsource everything else and it's just a bunch of random strategies that random people yet execute for you and you close your eyes and you hope for the best but guess what you probably hired relatively inexpensive freelancers who are probably beginners or relative beginners and they're gonna be happy to take your money and keep taking it but the results usually don't come for a couple of reasons first reason is that you probably don't manage them well or you don't know how to manage them because you don't know the subject matter the other another reason is they could be taking complete advantage of you because you also have no idea to tell because you haven't that delved into this stuff enough yourself there's a little bit of education that you definitely have to do on your end with marketing even if you don't see yourself as a marketer long term and partially is that maybe you just gave them the wrong strategies to implement and so it could be your fault and often we don't know you know you have to dive into what really happened and it's often actually a combination of the three so definitely you want to at least on your end make sure that the marketing strategies you choose and that you give them are the right ones because if they aren't there's nothing they're gonna be able to do for you the way that I know I've been a little bit negative and I wanted to just kind of prevent some common pitfalls but really marketing I see it as totally positive I love it because it's the lifeline of your business it's your great advantage that's how I want you to see it is that marketing and sales cure-all maybe you're gonna hit some snags along the way there's no one who execute the business perfectly but as you keep getting sales and as you keep getting growth it it's that the correct marketing if you choose it well implemented well it's going to that the thing that's going to be very likely turn your business into a success so I personally love it I'm actually really passionate about marketing for that reason because it gives me a chance like I know if I do it well and if my product is good I have a fair chance and that's what marketing gives you and that's all you can really ask for in the end I guess right so for me I love it and I've become I started as a software engineer I knew nothing about marketing when people used to talk about Twitter it used to totally confuse me but now I'm totally on top of it and now I'm better at it than most quote-unquote business people marketing people and now it's it's actually my advantage that I have over people I usually out you know if all things consider I out promote ninety percent of my competitors and leave them in the dust and that's what I'm gonna want to try to get you to do in the next videos.