Lesson Details:
May 12, 2020
Video Transcription: In this video, I want to talk to you about something called ADA this
video is brought to you by Appy Pie Academy and it's an acronym for a four-step
process for sales and it's very widely applicable whenever you're promoting anything
if you especially if you're a beginner try to think of this AIDA so let's go
over this letter by letter, the first letter is the attention you wanna grab attention
you usually do this with attractive headlines attractive titles email subject
lines sales pitch promises of big benefits because if you promise some the tremendous benefit that a person actually wants that's gonna go a long way to
them clicking on your link to them opening your email whereas if it's very
mediocre like they're not that interested it's boring they're just gonna ignore
it so you want to grab attention and everything starts with that because if you
don't grab attention the rest of your sales process doesn't even happen after AIDA I stands for the interest you wanna build interest in that person to whom
you're trying to sell what are they thinking they're thinking something like
what's in it for me am I gonna get something out of this reality and is this
trustworthy can I trust them and you want to build trust by explaining how your
service or product works its details a little bit and your own credibility as
the seller or creator of it are you qualified to have created it to promote
something and at the beginning of the sale you just want to promise benefits
that's the attention and you don't want to get into too many details too soon but
after you get that attention you build up the interest by getting into the
detail it's just a little more not too many details because of too many details
can actually backfire because it might confuse people or it might just frustrate
them and who knows or might bore them so you want to progress into the details
slowly they don't need to know everything about the ins and outs of your
product or service but they certainly need to know a little bit more to see if
they still want it and as they're going through and as they're building their
interest what you have to do is turn that interest into the desire that's sort of
like when interest becomes strong they start to desire your product or service
desire is when they are thinking about it they are imagining themselves using
your product or service and getting those benefits and when they start thinking
about it and desire it's like there could now they're convincing
themselves that they needed and wanted so your job is nearly done the way you
built desire or is usually by reinforcing that attractive headline with really inspiring
images or even sometimes using terms like imagine how good your life will
be after you do something after you lose weight right and if the person
literally starts to imagine because you just ask them please Majan so they
start imagining how good their life will be and of course, if they see it
they'll want it right they picture themselves reaping the benefits so they start
convincing themselves that they want it and your job is almost almost almost
done then you just have to do the last day of AIDA which is action call to action
get them to buy or sign up or whatever so in everything you do in sales or
promotion think of it through AIDA it's a really helpful guideline for you to
make sure you're doing the right thing in the room in the sales process not
going too fast not going too slow and having your potential clients go through
it on their own time not skipping steps because if you do some of these in
Reverse your client might not be ready for it but if you do them in the right the sequence that's the ideal flow of your sales cycle.
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