How to generate most profitable ad clicks

Lesson Details:

Video Transcription: In this video, I'm going to show you how to make your ad clicks cheapest and how to make the most money per sale this video is brought to you by Appy Pie Academy so this is going to maximize your profit now i'm going to show you this is another book of mine it's an event planning and marketing book as you can see from the title and what i'm going to show you is look i'm getting clicks for two cents that made a sale of a four dollar book essentially which created a sales situation where i spend 50 cents to make a hundred dollars that's the extent of the profitability of this if i'm not mistaken now that's crazy profit it's not always possible but you see the drastic difference now here's another example you know event planning i was able to get it down to 11 cents a click and you spend essentially seven cents to earn a dollar or seven dollars to earn a hundred dollars so it's some of these are insanely profitable event management okay you get the idea how does this happen and why and how can you do this for yourself now you see that i did the broad search is event okay and for the word event everything around the event or events then you see the word events i'm bidding at 15 cents essentially here it's 11 cents you see now the thing is that amazon will compare that to competitive bids and this is not a particularly competitive niche so it's fine and you know it will essentially it won't um it won't like even though I bid 25 cents my nearest competitor was probably on average bidding like 10 cents so that's why I'm just getting a plus one cent to appear okay so it's not if you make an ex if you give it like a dollar or something more expensive here uh your bid it's not going to charge you your full bid price it's only going to charge you the bid price your nearest competitor plus one cent and the nearest competitors here they're pretty cheap so what happens is you can start to lower your bids that's one thing and you can see that you can also go for longer tail keywords longer keywords so of course event planning is a longer keyword but you can go event planning book and boom you know that if i have an event planning book it's a fantastic match for what the person searched for and i'm literally build bidding four cents and my nearest competitor bid one sense and that's why my clique was like two cents i literally spent two cents and i got this sale for four bucks on the kindle i kept 70 of this right so that's how is because nobody essentially is competing for event planning book and so you can get for keywords that are so long tail so specific that nobody is competing for you can either get once and two-cent clicks or you can get just for pennies more you can find keywords that are a little competitive but still, get you sales and but you're really literally spending like pennies per click on keep in mind the longer your keyword is usually it's more specific and the person knows exactly what they want so if your book matches that just make sure that your book still matches the long search and it doesn't promise anything else right then you will be able to get these clicks so it's important to understand that Amazon is not going to bid your maximum bid it's going to bid your nearest competitor plus one cent and if you target long-tail searches there's very little chance you'll have any or many competitors you'll have few or no competitors and therefore your clicks will be one two three four five cents like that and of course if you can generate a lot of those you'll get enough sales and super-profitable sales so that's the most optimized for profit.