How to Plan for event quality - Learn Online

Planning for event quality

Lesson Details:
January 24, 2020

I: Introduction

Event management is the process of planning, organizing, and implementing an event. Event management is a broad term that encompasses all aspects of an event from the initial idea to the final evaluation. It includes financial concerns, site selection, promotion, marketing, ticket sales, legalities, logistics, budgeting, contracting, staffing, public relations, volunteer management, post-event review, crisis management, and much more.

Event management is any activity related to the planning and execution of an event. The term can refer to a specific event or to the profession of managing events. The term can also be used as a euphemism for managing crowds at an event (crowd management) by use of crowd control methods.

Event management may include some or all of the following tasks:





Target Marketing

Ticket Sales

Sponsorship Acquisition

Venue Selection (including site access)

Site Selection (including access)

Site Preparation (including set-up)

Security (including crowd control)

Tradeshow Management (including exhibit design and construction)

Marketing/Publicity/Advertising (including collateral material design and printing)

Media Relations (including media interviews)

Pre-Event Survey (including event tracking)

Volunteer Recruitment/Training/Recognition/Production Assistance (including staff training)

On-Site Logistics (including talent management)

Post-Event Debriefing (see post-event analysis)

Course content